This article points out how The Associated Press has changed the way they link to articles via their Twitter account. When someone who follows AP on Twitter clicks on a story that interests them they now go to the AP's Facebook page notes.
How fast is the media world changing? Imagine a column dissecting the pros and cons of AP's Twitter/ Facebook pretzel just a few years ago.
It does seem like we're trying to catch Niagara Falls in a Dixie Cup sometimes. Blogging is so 2000's.